Conduent Digital Marketing Manager in Morrisville, North Carolina
Digital Marketing Manager
Conduent is the world's largest provider of diversified business process services with leading capabilities in transaction processing, automation, analytics and constituent experience. We work with both government and commercial customers in assisting them to deliver quality services to the people they serve.
We manage interactions with patients and the insured for a significant portion of the U.S. healthcare industry. We are the customer interface for large segments of the technology industry and the operational and processing partner of choice for public transportation systems around the world.
Whether it's digital payments, claims processing, benefit administration, automated tolling, customer care or distributed learning - Conduent manages and modernizes these interactions to create value for both our clients and their constituents. Learn more at www.conduent.com .
Conduent’s Corporate Marketing and Communications team is seeking a Digital Marketing Manager to join our new RTP-based digital marketing hub. This position will be responsible for supporting and maintaining our corporate website, Conduent.com and driving programs that increase the quantity and quality of marketing qualified leads. The ideal candidate is a technical-leaning marketing generalist—someone that loves to learn and stay ahead of the changing landscape of marketing and demand generation. We are a data and insights-driven marketing organization, so a desire to see the data, test and continuously improve is important for this role. Initially this role will focus largely on web projects but over time will likely get involved in other areas of marketing, including email marketing, social media and other inbound campaigns.
The Corporate Marketing and Communications team relies heavily on a strong team of external partners including digital design and development, SEO, content, and social media agencies. The Digital Marketing Manager will play a crucial role in maintaining and adding to our site, while collaborating with the team and our agency partners.
Support the web strategy through the creation and maintenanceof web
Develop and implement various web solutions
Assess and manage web-related requests from various stakeholders
Contribute to creation of a pattern library that will establish site UX guidelines
Ensure a visual consistency across Conduent web properties by promoting and adhering to established branding guidelines.
Join collaborations with various agency partners and execute tasks as needed
Prepare marketing reports by collecting and summarizing performance data
Analyze data to help determine overall marketing strategy
Posting of blog content submitted by sector marketing teams
Support as needed inbound marketing programs, including best practices for the inbound call center team, launching and improving our chat functionality and assisting with email marketing (demand generation) programs.
May support social media programs.
Most importantly, always looking for ways to improve the effectiveness of everything we do in marketing. Able to move quickly, test and adjust.
Desired Skills & Experience:
Deep Wordpress experience and knowledge
Intermediate-level front-end development (HTML, CSS)
Image editing with Photoshop or other editing software
Familiarity of UI/UX best practices
Excellent written communication
Ability to prioritize and manage multiple projects while meeting deadlines and tracking tasks
Microsoft Office, Knowledge of Google Analytics and Domoa plus
Marketoand Salesforce knowledge a strong plus
SEO and SEM a plus, but not necessary
- BA/BS in Marketing, Communications, Web Development or related field
Conduent is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, creed, religion, ancestry, national origin, age, gender identity, gender expression, sex/gender, marital status, sexual orientation, physical or mental disability, medical condition, use of a guide dog or service animal, military/veteran status, citizenship status, basis of genetic information, or any other group protected by law. People with disabilities who need a reasonable accommodation to apply for or compete for employment with Conduent may request such accommodation(s) by clicking on the following link, completing the accommodation request form, and submitting the request by using the "Submit" button at the bottom of the form. For those using Google Chrome or Mozilla Firefox please download the form first: click here to access or download the form at https://downloads.conduent.com/content/usa/en/file/conduent-applicant-adaaa-referral-form.pdf .
Primary Location United States-North Carolina-Morrisville
Organization Conduent Corporate
Unposting Date May 25, 2018, 10:59:00 PM
Req ID: 18009871