Conduent Product Marketing Manager in Germantown, Maryland
Product Marketing Manager
Conduent is the world's largest provider of diversified business process services with leading capabilities in transaction processing, automation, analytics and constituent experience. We work with both government and commercial customers in assisting them to deliver quality services to the people they serve.
We manage interactions with patients and the insured for a significant portion of the U.S. healthcare industry. We are the customer interface for large segments of the technology industry and the operational and processing partner of choice for public transportation systems around the world.
Whether it's digital payments, claims processing, benefit administration, automated tolling, customer care or distributed learning - Conduent manages and modernizes these interactions to create value for both our clients and their constituents. Learn more at www.conduent.com .
This is a newly formed team within Conduent focused on developing and implementing marketing strategies and plans supporting the priority platforms and offerings across the organization. The coordinator of product marketing is a critical role within Conduent that will help to reposition the company to focus on platform-based tech solutions. This role will support the one of Conduent’s commercial sectors (either Consumer & Industrials Sector or Financial Services & Healthcare) with the various product/offering teams and the individual marketing teams within the sector. This partnership will be essential to the success of this role and the programs implemented by this candidate. This role will create state-of-the-art experiences to bring these platforms to life with primary outcomes that include improved service line penetration, new customers, and achievement of marketing/sales lead goals all within an efficient and effective ROI model.
Maintain ongoing dialogue with product/offering teams within the respective sector team and Conduent Technology Services (CTS)
Work with teams to prioritize the level of marketing support for each platform
Partner with the Brand team on naming conventions for each product/offering
Partner with the Innovation Lab team to develop state of the art experiences for priority products/offerings
Partner with the Events team to showcase the products/offerings to our target audience at tradeshows and client hosted events
Partner with the Conduent.com and paid media team to make sure presence of each product/offering is optimized for discoverability through paid and organic search and supported with compelling content
Partner with the Analyst Relations team to build knowledge of key markets, industry trends, and competition that will inform how we market our solutions and receive the best ranking from Industry Analysts
Partner with the Integrated Marketing team to ensure all strategies and tactics align to the overall Conduent storyline and TOV
Develop strategies and marketing programs focused on growing market awareness, attracting new clients and increasing share of wallet within existing clients
Implement innovative and compelling go-to-market tactics for each platform including content such as demos, sales collaterals, case studies, etc.
Define and deliver sales support tools needed to achieve revenue and profit objectives for solutions and related services
Execute marketing plans
Develop product related content (brochures, customer presentations, positioning documents, sales information guides, competitive tools, demonstration videos, etc.)
Translate technical product capabilities into tangible customer benefits
Provide marketing assistance to sales organizations (product presentations, sales call assistance, trade show assistance)
Develop key messages to demonstrate product capabilities for trade shows
Develop state-of-the-art product demonstrations
Develop competitive analysis and recommended sales tactics versus competitors
Experience in creating product-specific marketing strategies and content
Ability to thrive and adapt in a fast-paced environment
Successful experience working with cross-functional teams
3-4 years’ experience in marketing, sales and/or strategy
Strong verbal, written communication and presentation skills
Results oriented individual with a strong work ethic and a passion for excellence
Strong knowledge of Conduent
BA/BS in marketing, communications, or business - MBA desirable
Process oriented with exceptional organizational skills
Knowledge of business process services, offerings, and competition
Understanding of business process solution sales cycle and typical customer purchase criteria
Ability to manage, perform, and continually prioritize many activities
Demonstrated ability to manage projects to meet quality, delivery date and budget goals
Conduent is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, creed, religion, ancestry, national origin, age, gender identity, gender expression, sex/gender, marital status, sexual orientation, physical or mental disability, medical condition, use of a guide dog or service animal, military/veteran status, citizenship status, basis of genetic information, or any other group protected by law. People with disabilities who need a reasonable accommodation to apply for or compete for employment with Conduent may request such accommodation(s) by clicking on the following link, completing the accommodation request form, and submitting the request by using the "Submit" button at the bottom of the form. For those using Google Chrome or Mozilla Firefox please download the form first: click here to access or download the form at https://downloads.conduent.com/content/usa/en/file/conduent-applicant-adaaa-referral-form.pdf .
Job Brand & Product Marketing
Primary Location United States-Maryland-Germantown
Organization Conduent Corporate
Unposting Date Jul 23, 2018, 10:59:00 PM
Req ID: 18013779